We all know success comes from finding win-win solutions, and it’s definitely true for responsible tourism. It not only helps the environment and the local communities, it also boosts the economy financially.
About 73% of younger generations – Millennials and Generation Z – are more likely to pay more for sustainability, compared to 51% of Baby Boomers.
Tourism is great for the economy, especially in a developing country. However, tourism as we know it erodes the main selling point of any destination: its identity.
Fortunately, the growth of green tourism continues to outrun the growth of the tourism industry as a whole. This is why only a strong commitment to sustainability will lead to economic success.
What are the economic advantages of responsible tourism?
First of all, using less water and saving energy cuts down your bills. Green hotels save up to 20% of their costs. It’s possible through recycling properly; avoid heating too much (or overusing air conditioning) and keeping lights on only when required.
The percentage of consumers who are willing to pay more for
sustainable brands that showed commitment to social and
environmental values went up from 55% to 66%.
Secondly, the demand for socially responsible products, accommodations and businesses has been booming, since modern-day travelers prefer green companies.
They’re willing to spend more for products that are environmentally friendly.
Another plus is that responsible tourists travel also in off-seasons, which results in a smaller environmental footprints and steadier profits for the destination.
And then there are ‘millennials.’ They travel more than your average customers and have a stronger influence through social networks. It results in better reputations for sustainable tourism operators.
The economic benefits from the eco-concerns of millennials will grow as they age. That means the market of responsible tourism has room to expand in the future.
The sustainable development of tourism isn’t just politically correct; it’s actually a competitive advantage.
Lastly, responsible tourism helps connections between local businesses. It supports regional micro-enterprises (like seasonal stands), creates quality jobs and strong relationships within the national economy.
When tourism employs local people, it creates more spending and a livelier local economy.
Get an edge on your competition!
Be featured on the map of the consumelessmed network as an eco-friendly facility.